As a B2B Marketer, you’ve likely experienced the painful gap between the need to keep your registration forms short (so conversion rates stay high)…and the need to capture the rich data required by your marketing automation for lead routing, scoring, nurturing, targeting, and segmentation.
But why should you have to make a choice between converting visitors, and capturing the data required for your business? With ReachForce SmartForms, you don’t have to.
SmartForms™, powered by ReachForce, is the industry-leader in real-time landing page data enrichment. SmartForms™ quickly and easily plugs in to your existing forms and landing pages, allows you to reduce the number of fields on your forms, and works behind the scenes to enrich your leads in real-time. The solution integrates with all marketing automation systems, and other lead form technologies.
Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms, ReachForce SmartForms™ can make every marketing lead capture a rich data event. Depending on your own business needs, ReachForce SmartForms™ can append to each lead over 100 different data points, including data such as address, industry, revenue, employee count, and much more. Additionally, installed technology data can be appended as well as the corporate hierarchy including site, HQ, domestic parent and global parent.